Pogo's $14.8M Fundraise

In a world where corporations are benefiting from your data without your knowledge, we believe that you deserve the tools to put your own data to work for your own benefit. Though everyone knows that their data is valuable, there has yet to be an easy, engaging way for consumers to actually profit.

At Pogo, we’ve launched an app used by over 1 million families in America, generating hundreds of dollars in earnings and savings per user. The key has been creating a fun and simple way for people to interact with their data to improve their financial health. In fact, people use Pogo as much as their favorite social apps, with user retention on par with Youtube and Pinterest.
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We've raised $14.8M

Today, we’re excited to announce $14.8M in funding. This includes a $12.3M seed round led by Josh Buckley and a previously unannounced $2.5M pre-seed round. Other backers include Slow Ventures, Village Global, Mantis, Harry Stebbings’ 20VC, MrBeast’s Night Ventures, Hyper, Shrug and 100+ top founders, operators and creators including:
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Alex Pall & Drew Taggart

The Chainsmokers

Amit Vasudev & Alex MacCaw

Founders of Clearbit

Ashley Mayer

VP Comms at Glossier

Baron Davis

NBA All-Star

Claire Hughes Johnson

COO of Stripe

Eric Kirby

Former CPO of Oracle Data Cloud

Erik Torenberg

Founder of On Deck, Village Global

Gabe Leydon

Founder of Machine Zone

Harry Stebbings

Founder of 20VC

Henry Ward

Founder of Carta

Jeffrey Katzenberg

Former Chairman of Disney

Jenny Fleiss

Founder of Rent The Runway

Jon Oringer

Founder of Shutterstock

Josh Buckley

Former CEO of Product Hunt

Julian Shapiro

Founder of Demand Curve

Lenny Rachitsky

Lenny's Newsletter

Louis Beryl

Founder of Earnest

Manik Gupta

Former CPO of Uber

Mathilde Colin

Founder of Front

Melissa Tan

Head of Growth at Webflow

Ryan Delk

Founder of Primer

Ryan Hudson & George Ruan

Founders of Honey

Ryan Tedder

OneRepublic

Sam Lessin

Former VP Product at Facebook

Scott Belsky

CPO of Adobe

Siqi Chen

Founder of Runway

Soleio

Former Head of Design at Dropbox

Sophia Amoruso

Founder of Nasty Gal

Tyler Willis

Founder of Unsupervised

Vindi Banga

Former President of Unilever

Our lead investor, Josh Buckley, shares why he led the round:

“Pogo is building a suite of tools that allows your everyday person to flip the script and harness their data for their own benefit. I think Pogo can become a legendary company–they’re growing extremely fast, and they have some of the best user retention numbers I’ve ever seen across consumer apps.”
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Pogo as your digital agent

Think of Pogo as your agent in today’s digital world. Sync your data with the app and uncover new ways to earn money and smart ways to save. Users get rewards on every single purchase they make. When it comes to saving money, most people don’t know what opportunities exist and finding the time to take action can be even harder. Pogo pushes recommendations you can act on in a few clicks. For example, after linking your purchase data, Pogo will tell you if you’re overpaying on auto insurance and how to get a better deal; in fact, our users save an average of $650 per year on auto insurance! Pogo will also alert you when your bank charges you fees and automatically generate a refund request for you to send.

As it becomes more critical for families to stretch their dollar further, we’ve seen our app resonate deeply: "Pogo has to be one of the easiest apps I’ve ever used in my life. One day, it actually helped me with my car insurance…and it literally saved my family, no joke, $3000.” - Kimberly B

Pogo will also find ways for you to get paid for your data - if you choose. You own your data, and we believe opt-in should be the default, not opt-out. Pogo makes it easy for you to aggregate your data in one place, giving you the controls to get paid for use cases that you’re comfortable with, whether that’s anonymous market research or personalized marketing from trusted brands.
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Join us!

While we’re just getting started, we’re proud of our fast growing community of happy Pogo users (4.9 stars across 28K+ app store ratings). If you’re interested in joining us on our journey, check out our open roles below.

Introducing Pogo

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